define Title

Definition:

This is the name of the webpage.

The title is one of the most important aspects to doing SEO on a web page. Each page title should be:

• Unique to that page: Not the same for every page of a site!
• Descriptive: What important ideas does that page cover?
• Not excessively long: Typically page titles should be kept to 8 to 10 words or less, with some of the most important words occurring near the beginning of the page title.

Page titles appear in search results as the links searchers click on. In addition many people link to documents using the official document title as the link anchor text. Thus, by using a descriptive page title you are likely to gain descriptive anchor text and are more likely to have your listing clicked on.