define Quality Link
Definition:
Search engines count links votes of trust. Quality links count more than low quality links.
There are a variety of ways to define what a quality link is, but the following are characteristics of a high quality link:
- Trusted Source: If a link is from a page or website which seems like it is trustworthy then it is more likely to count more than a link from an obscure, rarely used, and rarely cited website.
- Hard to Get: The harder a link is to acquire the more likely a search engine will be to want to trust it and the more work a competitor will need to do to try to gain that link.
- Aged: Some search engines may trust links from older resources or links that have existed for a length of time more than they trust brand new links or links from newer resources.
- Co-citation: Pages that link at competing sites which also link to your site make it easy for search engines to understand what community your website belongs to.
- Related: Links from related pages or related websites may count more than links from unrelated sites.
- In Content: Links which are in the content area of a page are typically going to be more likely to be editorial links than links that are not included within the editorial portion of a page.
While appropriate anchor text may also help you rank even better than a link which lacks appropriate anchor text, it is worth noting that for competitive queries Google is more likely to place weight on a high quality link where the anchor text does not match than trusting low quality links where the anchor text matches.
