Bid
The maximum amount of money that an advertiser is willing to pay each time a searcher clicks on an ad. Bid prices can vary widely depending on competition from other advertisers and keyword popularity. Define Bid on SEO Terms Glossary
Bid Boosting
A form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market. This level of demographic focus and the “bid boosting” tool are current Microsoft adCenter offerings.
Block Level Analysis
A method used to break a page down into multiple points on the web graph by breaking its pages down into smaller blocks.
Bookmarks
Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share your favorite resources. The popularity of a document (as measured in terms of link equity, number of bookmarks, or usage data) is a signal for the quality of the [...]
Branded Keywords
Keywords or keyword phrases associated with a brand. Typically branded keywords occur late in the buying cycle, and are some of the highest value and highest converting keywords. Some affiliate marketing programs prevent affiliates from bidding on the core brand related keywords, while others actively encourage it. Either way can work depending on your business [...]
Breadcrumb Navigation
Navigational technique used to help search engines and website users understand the relationship between pages. Example breadcrumb navigation: Home > SEO Tools > SEO for Firefox Whatever page the user is on is unlinked, but the pages above it within the site structure are linked to, and organized starting with the home page, right on [...]
Bridge Page
Similar to “Doorway Page” or “Landing Page”, “Hallway Page”, this is a specifically designed entry point for a website.
Bucket
An associative grouping for related concepts, keywords, behaviors and audience characteristics associated with your company’s product or service. A “virtual container” of similar concepts used to develop PPC keywords, focus ad campaigns and target messages.
Buying Cycle
Before making large purchases consumers typically research what brands and products fit their needs and wants. Keyword based search marketing allows you to reach consumers at any point in the buying cycle. The buying cycle may consist of the following stages – Problem Discovery: prospect discovers a need or want. Search: after discovering a problem, [...]
Buying Funnel
Also called the Buying Cycle, Buyer Decision Cycle and Sales Cycle, Buying Funnel refers to a multi-step process of a consumer’s path to purchase a product – from awareness to education to preferences and intent to final purchase.
