Adwords
A system to advertise on Google & partner sites on a CPC (cost per click) basis.
Algorithm
A procedure for solving a mathematical problem such as, in the case of search engines, determining the order in which to present a list of websites in response to a query.
Alt Text
The text that appears in place, when and where an image cannot be displayed. Image ALT tags are useful to your page’s visitors. Equally as important, they can help with your search engine rankings by increasing the keyword density (if you use your keywords in your ALT tags). Example: <img src=”picture_logo.jpg” width=”156″ height=”175″ ALT=”Four historically [...]
Anchor Text
Anchor text refers to the visible text of a hyperlink. In other words, the actual text that a user clicks on. For example: When I need to link out to something within text, I use anchor text. Anchor text is particularly important when acquiring inbound links and should be a significant aspect of any link [...]
ASP – Active Server Pages
Active Server Pages, a scripting language used by Microsoft IIS web servers for web-based applications.
Authority
The ability of a page or domain to rank well in search engines. Five factors associated with site and largely contributing to the page authority are link equity, site age, traffic trends, site history, and publishing unique original quality content.
Bot
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
Baseline Metrics
Time-lagged calculations (usually averages of one sort or another) which provide a basis for making comparisons of past performance to current performance. Baselines can also be forward-looking, such establishing a goal and seeking to determine whether the trends show the likelihood of meeting that goal. They become an essential piece of a Key Performance Indicator [...]
Behavioral Targeting
The practice of targeting and serving ads to groups of people who exhibit similarities not only in their location, gender or age, but also in how they act and react in their online environment. Behaviors tracked and targeted include web site topic areas they frequently visit or subscribe to; subjects or content or shopping categories [...]
