define Link Hoarding


Definition:

A method of trying to keep all your link popularity by not linking out to other sites, or linking out using JavaScript or through cheesy redirects.

Generally link hoarding is a bad idea for the following reasons:

  • many authority sites were at one point hub sites that freely linked out to other relevant resources
  • if you are unwilling to link out to other sites people are going to be less likely to link to your site
  • outbound links to relevant resources may improve your credibility and boost your overall relevancy scores