A to Z Index

0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

2

3

4

5

A

ASP - Active Server Pages

B

Baseline Metrics

Behavioral Targeting

Block Level Analysis

Branded Keywords

Breadcrumb Navigation

C

Campaign Integration

Canonicalization

Catch All Listing

CGM (Consumer Generated Media)

Click Popularity

Client-side Tracking

COA (Cost of Acquisition)

Cognitive Pause

Competition Analysis

Conceptual Links

Content Network

Content Targeting

Contextual Advertising

Contextual Distribution

Contextual Network Ads

Contextual Search

Contextual Search Campaign

Conversion Rate

CPA (Cost per Acquisition)

CPC (Cost per Click)

CPO (Cost per Order)

Crawl Frequency

CTA (Content Targeted Advertising)

C (continued)

CTR (Click Through Rate)

D

Description Tag

Directory Search

DKI (Dynamic Keyword Insertion)

Dynamic Content

Dynamic Landing Pages

Dynamic Text (Insertion)

E

eCPM (Effective cost per thousand)

Editorial Review Process

F

FFA (Free for All)

G

Google Full Page Preview

Google Instant Alphabet

Google Keyword Tool

Google Sitemaps

Google Website Optimizer

H

HTTP Referrer Data

I

Image Search Ad

K

Keyword / Keyword Phrase

Keyword Density

Keyword Frequency

Keyword Research

Keyword Stemming

Keyword Stuffing

Keyword Targeting

KPI (Key Performance Indicator)

L

Landing Page / Destination Page

Landing Page Quality Score

Lead Generation

Link Popularity / Link Cardinality

Link Reputation

L (continued)

Linking Profile

Log File Analysis

Long-tailed keywords

LSI (Latent Semantic Indexing)

M

Manual Submission

Meta Description Tag

Meta Keywords Tag

Meta Refresh Tag

Meta Search Engines

Mirror / Mirror Site

Multivariate Testing

N

Negative Keywords

O

Organic Results

Organic Search Listings

P

Personalization

PFI (Pay for Inclusion)

PFP / P4P / PPC

Position Preference

PPC Advertising

PPCSE (Pay per Click Search Engine)

PSA (Public Service Announcement)

Q

Qualified Visitors

Quality Content

Query Refinement

R

Reciprocal Link

Reputation Management

Revshare / Revenue Sharing

ROAS (Return on Advertising Spending)

ROI (Return on Investment)

RSS (Rich Site Summary or Real Simple Syndication)

S

Saturation (Search Engine Saturation)

Search Directory

S (continued)

Search Engine Optimization (SEO)

Search Engine Placement

Search phrase / search

Search Phrase / Search Term

Search Submit Pro (SSP)

Secondary Links

SEM (Search Engine Marketing)

SEM (Search Engine Marketing)

Semantic Clustering

SEO Copywriting

SERP (Search Engine Results Page)

Site-Targeted Ads

Social Media or Social Search

Sponsored Listing

SSP (Search Submit Pro)

Statistical Validity

Supplemental results

T

Tier I Search Engines

Tier II Search Engines

Tier III Search Engines

TLP (Top Level Page)

Topic-sensitive PageRank

Traffic Analysis

Trickle Submission

U

UGC (User Generated Content)

URL (Universal Resource Locator)

USP (Unique Selling Proposition)

V

Vertical Portal (Vortal)

Vertical Search

Viral Marketing

W

Web Server Logs

X

XML (Extensible Markup Language)