SEO Term Glossary

Google Full Page Preview

admin — Fri, 29 Oct 2010 18:03:20 +0000

Also called ‘Google Thumbnail’, ‘Google Snaphot’ and ‘Google Preview Window’, Google’s full page preview began appearing in limited tests in early October. The feature allows users to click anywhere on an organic search result (with the exception of the page title) and see a thumbnail image of the entire page.

Cognitive Pause

admin — Mon, 13 Sep 2010 15:15:13 +0000

In relation to Google Instant, a cognitive pause is the time taken by a user to consider the results that were displayed after a letter is typed. If that pause is three seconds or longer, listings on that SERP earn an impression.

Google Instant Alphabet

admin — Thu, 09 Sep 2010 18:05:55 +0000

Shortly after Google Instant was launched, users were interested to see what Google would predict/suggest given every letter of the alphabet.

For example:
a: amazon
b: best buy
c: craiglist
d: duke energy
e: ebay
f: facebook
g: gmail
h: hulu
…

Mashable, The Wall Street Journal, Advertising Age and ZDNet all ran tests.

Google will often display the same massive sites for multiple users (Amazon, Facebook, Gmail, etc.). However, users also report a significant amount of search results based on location.

Google Instant

admin — Thu, 09 Sep 2010 17:55:20 +0000

Google Instant, “a new search enhancement that shows results as you type”, was launched on September 8th, 2010 for users searching while signed into their Google accounts. Google describes three benefits of the new technology:

Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.

Image Search Ad

admin — Thu, 22 Jul 2010 13:04:26 +0000

Sponsored ad placement through AdWords that appears above Google Image search results and incorporates text with a thumbnail image.

A/B Testing

admin — Wed, 09 Dec 2009 20:57:10 +0000

A/B testing, at its simplest, is about randomly showing a visitor one version of a page – (A) version or (B) version – and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design (“control” in statistics lingo); and (B) version is the “challenger” with one copy or design element changed. In a “50/50 A/B split test,” you’re flipping a coin to decide which version of a page to show. A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines. A/B tests are commonly applied to clicks – on ad copy and landing page copy or designs to determine which version drives the more desired result.

Define A/B Testing on SEO Terms Glossary

A/B Testing is hence also used to determine which two strategies about selling a brand / service work, based on analytics derived by relationship analysis of landing page results against call for action related to those landing pages.

admin — Wed, 09 Dec 2009 20:52:46 +0000

Advertisements a searcher sees after submitting a query in a search engine or web site search box. In PPC, these ads are usually text format, with a Title, Description and Display URL. In some cases, a keyword the searcher used in his or her query appears boldfaced in the displayed ad. Ads can be positioned anywhere on a search results page; commonly they appear at the top – above the natural or organic listings – and on the right side of the page, also known as “Right Rail.”

Define Ad on SEO Terms Glossary

Ad Copy

admin — Wed, 09 Dec 2009 20:51:50 +0000

The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL.

Ad Title

admin — Wed, 09 Dec 2009 20:51:00 +0000

The first line of text displayed in a clickable search or context-served ad. Ad Titles serve as ad headlines.

The ad title is displayed in a clickable search or context served advertisement. Ad titles are what visitors searching for particular keywords see first when search engine results pages load for them. Most often, ad title has the keyword or a keyword phrase in a part of it, and is the exact title of the web page as well.

Creating an ad title that has the keywords which are most popular for a website is an excellent way to get a higher click through rate and visitors that have the potential to become conversions. The ad title may also be crafted dynamically, so that it not only mentions the keywords for the particular website topic, but also catches the attention of the visitor, so as to entice the visitor to click on the particular ad.

Ad Title in SEO Terms Glossary

Adcenter

admin — Wed, 09 Dec 2009 20:50:20 +0000

Microsoft’s cost per click ad network.