The first line of text displayed in a clickable search or context-served ad. Ad Titles serve as ad headlines.
The ad title is displayed in a clickable search or context served advertisement. Ad titles are what visitors searching for particular keywords see first when search engine results pages load for them. Most often, ad title has the keyword or a keyword phrase in a part of it, and is the exact title of the web page as well.
Creating an ad title that has the keywords which are most popular for a website is an excellent way to get a higher click through rate and visitors that have the potential to become conversions. The ad title may also be crafted dynamically, so that it not only mentions the keywords for the particular website topic, but also catches the attention of the visitor, so as to entice the visitor to click on the particular ad.