Google Full Page Preview

Also called ‘Google Thumbnail’, ‘Google Snaphot’ and ‘Google Preview Window’, Google’s full page preview began appearing in limited tests in early October. The feature allows users to click anywhere on an organic search result (with the exception of the page title) and see a thumbnail image of the entire page.

Cognitive Pause

In relation to Google Instant, a cognitive pause is the time taken by a user to consider the results that were displayed after a letter is typed. If that pause is three seconds or longer, listings on that SERP earn an impression.

Google Instant Alphabet

Shortly after Google Instant was launched, users were interested to see what Google would predict/suggest given every letter of the alphabet. For example: a: amazon b: best buy c: craiglist d: duke energy e: ebay f: facebook g: gmail h: hulu … Mashable, The Wall Street Journal, Advertising Age and ZDNet all ran tests. Google […]

Google Instant

Google Instant, “a new search enhancement that shows results as you type”, was launched on September 8th, 2010 for users searching while signed into their Google accounts. Google describes three benefits of the new technology: Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per […]

Image Search Ad

Sponsored ad placement through AdWords that appears above Google Image search results and incorporates text with a thumbnail image.

A/B Testing

A/B testing, at its simplest, is about randomly showing a visitor one version of a page – (A) version or (B) version – and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design (“control” in statistics lingo); and (B) version is the “challenger” with one copy […]


Advertisements a searcher sees after submitting a query in a search engine or web site search box. In PPC, these ads are usually text format, with a Title, Description and Display URL. In some cases, a keyword the searcher used in his or her query appears boldfaced in the displayed ad. Ads can be positioned […]

Ad Copy

The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL.

Ad Title

The first line of text displayed in a clickable search or context-served ad. Ad Titles serve as ad headlines.   The ad title is displayed in a clickable search or context served advertisement. Ad titles are what visitors searching for particular keywords see first when search engine results pages load for them. Most often, ad […]


Microsoft’s cost per click ad network.