Image Search Ad
Sponsored ad placement through AdWords that appears above Google Image search results and incorporates text with a thumbnail image.
A/B Testing
A/B testing, at its simplest, is about randomly showing a visitor one version of a page – (A) version or (B) version – and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design (“control” in statistics lingo); and (B) version is the “challenger” with one copy [...]
Ad
Advertisements a searcher sees after submitting a query in a search engine or web site search box. In PPC, these ads are usually text format, with a Title, Description and Display URL. In some cases, a keyword the searcher used in his or her query appears boldfaced in the displayed ad. Ads can be positioned [...]
Ad Copy
The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL.
Ad Title
The first line of text displayed in a clickable search or context-served ad. Ad Titles serve as ad headlines.
The ad title is displayed in a clickable search or context served advertisement. Ad titles are what visitors searching for particular keywords see first when search engine results pages load for them. Most often, ad title has [...]
Algorithm
A procedure for solving a mathematical problem such as, in the case of search engines, determining the order in which to present a list of websites in response to a query.
Alt Text
The text that appears in place, when and where an image cannot be displayed.
Image ALT tags are useful to your page’s visitors. Equally as important, they can help with your search engine rankings by increasing the keyword density (if you use your keywords in your ALT tags).
Example: <img src=”picture_logo.jpg” width=”156″ height=”175″ ALT=”Four historically significant baseball [...]
Anchor Text
Anchor text refers to the visible text of a hyperlink. In other words, the actual text that a user clicks on.
For example:
When I need to link out to something within text, I use anchor text.
Anchor text is particularly important when acquiring inbound links and should be a significant aspect of any link building campaign.
Anchor text [...]
